Outdoor advertising is a great way to reach people where they live, work and play.
It is media that is everywhere, and when used with creativity, it creates brand new ad spaces where none existed before ad spaces that can stop people in their tracks.
Most people spend 70% of their time outside the home.
We are a nation on the move, and we spend increasing amounts of time outside the home, and yet a disproportionatly small amount of advertising budgets are spent on outdoor advertising.
The message might be to buy a product, take a trip, vote for a politician, or give to a charity. It might even be a public service announcement.
Various types of outdoor display:
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