A well-executed direct advertising campaign can prove a positive return on investment by showing how many potential customers responded to a clear call-to-action.
General advertising eschews calls-for-action in favor of messages that try to build prospects' emotional awareness or engagement with a brand.
Even well-designed general advertisements rarely can prove their impact on the organization's bottom line.
The demonstrable result of Direct Marketing is the reason for its increasing popularity.
At Anchorage Media we can provide your mailing solutions.
With a complete all rounded service for your DM requirements we can provide hi-speed laser printing, inkjet imaging, plastic wrapping, folding, intelligent document insertion and fulfilment services.
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